I found some delicious Soft Baked Gluten Free Snickerdoodle Cookies at Trader Joe’s some time ago. They were bite sized morsels of cinnamon sugary goodness… but not worth an extra trip just for cookies. Then, I ran into Enjoy Life brand Soft Baked Gluten Free Snickerdoodle Cookies while shopping at Hy-Vee. They were tiny chewy chunks of cinnamon sugary goodness… but they cost around $4 a box. I was dying for more of these cookies but I didn’t want to drive all the way to Trader Joe’s or spend $4 to buy 6 ounces of cookies…
ALDI to the rescue!
ALDI recently started promoting their gluten free line of products, including LiveGfree Snickerdoodle Cookies. They also were tiny bite sized chewy chunk-like morsels of cinnamon sugary goodness, they were at a location with plenty of other items I needed, and they were only $2.49 a box! AWESOME & CHEAP & FAST! But they were hiding something…
THEY ARE ALL THE SAME COOKIES!
Enjoy Life is a big brand baker who makes the cookies for their brand, Trader Joe’s (ALDI subsidiary), and ALDI. Because of the different market segments each brand is aimed at, pricing is different in their respective locations. Enjoy Life (Premium/Mass Market), Trader Joe’s (Specialty), and LiveGfree (Discount) all offer the same cookies!
This is starting to happen more with gluten-free products. It’s too costly to build a facility to produce exclusively gluten free products, so Walmart, Kroger (Baker’s in Omaha), and ALDI/Trader Joe’s continue to test and sell the best gluten free products under their “private label” brands.
Try the gluten free private labels first! You will save money and get the same quality as the big brands!
ALDI LiveGfree Snickerdoodle Cookies
Price – $2.49 (box of 12)
Calories per serving – 120 calories (2 cookies)
AWESOME & CHEAP & FAST Review – ★★★★★
(I love them so much I might buy stock in ALDI.)